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Fresh Face 
full soul 

Welcome to Dana's Beauty Studio, where natural beauty meets expert care.

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EXPLORE expert SERVICES

The SERVICES LIST

Dana offers a range of treatments, including eyelash extensions, facials, chemical peels, lash lifts and tints, brow tints, and lamination. Dana's approach emphasizes enhancing her clients' natural features, providing personalized and rejuvenating skincare experiences. 

Not Sure where to start with your skincare?

Download Dana's guide that provides the exact steps and products to create a consistent fresh skincare routine now. 

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Dana is a seasoned Licensed Esthetician with seven years of experience in New Jersey. A proud graduate of Christine Valmy International School of Esthetics in 2018, she honed her skills in Lash Extensions and Facials before launching her own business, "Esthetically_Pleased," located in the vibrant heart of downtown Ridgewood, NJ, inside Panico Salon.  Now, the newly re-branded "Fresh Face by Dana" is thriving and operating out of her private studio in Paramus, NJ. 

Dana specializes in the art of Lash Extensions, Customized Facials, Lash Lifts, Brow Laminations, Facial Waxing, and Spray Tans. Her journey into esthetics took a transformative turn after experiencing a poor lash extension application herself. Determined to make a change, she became certified in four different lash courses from prestigious institutions such as Christine Valmy, Supreen, Lash Box LA, and Borboletta. All her lash products are meticulously sourced from California. 

While lashes were her initial calling, Dana's passion for skincare soon followed. She is particularly dedicated to addressing acne-prone skin, tirelessly working to uncover and treat the root causes for each client, resulting in numerous success stories. Dana is also certified and offers services in Chemical Peels, Lash Lifts, Brow Laminations, Facial Waxing, Lash & Brow Tinting, and Spray Tans.

With a fervent passion for esthetics, Dana is committed to delivering the highest quality care and results for her clients, ensuring they feel confident and radiant.

Meet Dana

Dana's Journey...

2018

Dana began at Christine Valmy International School of Esthetics.  She ultimately graduated and landed first Esthetician job at 
Perfectly Kneaded Spa Glen Rock

2019-2020

2022

Started business and beauty practice
At Panico Salon in Ridgewood.

2024

Graduated to the bigger, more elevated Strand Salon Studios in Paramus, thriving and proud to offer bespoke and customized services to local clients in a bustling community!

Worked various Esthetician jobs in NY and NJ, including Jungle Spa in Paramus, and as a Job Lash Artist at Supreen Lash Studio Closter until the pandemic changed our lives. 

“Hands down the best facial I’ve ever had!

A CUSTOMER REVIEW FROM:

Christine, NJ

Not only did my skin look super bright and hydrated after, but she took the time to give a scalp massage, décolleté massage and massage both hands and arms (with hot stones as well!) Dana has a radiant personality and energy and her space is very clean and modern, you can tell she really puts her heart into every service she performs. She also sent me home with great product recommendations to keep my skin look great in between facials. Cannot recommend enough!"

“Dana was amazing, attentive, and very detailed!

A CUSTOMER REVIEW FROM:

Kat, NJ

I was a little nervous to get my lashes done, because I had a negative experience in the past with another lash artist who did not listen to my needs; however, dana really listened to what I wanted, and she was extremely professional, and made me feel very comfortable. I showed her some photos of lashes that I really liked, and the final results looked even BETTER in person! She gave me her professional advice and truly personalized the lashes to my eye shape. I will never be going back to anyone else other than her.

“Dana kept my lash integrity and always has my best interests in mind...

A CUSTOMER REVIEW FROM:

Emily, NJ

Back in 2021, I unfortunately experienced a fire accident while at work. My lashes were burnt down to a crisp. I was in TEARS. Just look at the photo I attached to see how badly my lashes were burned. I had vacation one week after my face was burned. I came to Dana at esthetically pleased basically asking for a miracle. I have no idea how, but Dana was able to apply lashes to my completely crippled, burnt, and damaged natural lashes. A lot of lash artists would have turned me away but Dana welcomed me, gave me realistic expectations, and absolutely killed it with reviving my eyelashes. On top of this, she recommended me a lash growth regimen, which had my lashes back and beautiful in 4 weeks.

“Dana is the best!

A CUSTOMER REVIEW FROM:

Kasey, NJ

Not only is she great at what she does, but she truly cares about her clients and always goes above and beyond for them. Been doing my brows for years, amazing lash lifts!”

“Dana is a pro!

A CUSTOMER REVIEW FROM:

Raj, NJ

Not only is Dana so sweet and accommodating but her lash lift almost made me look like I had extensions (which if you prefer extensions, Dana is also a pro at!) If you were considering booking an appointment, I highly recommend you do it!”

FREQUENTLY ASKED QUESTIONS

Happy to schedule a discovery call to review your questions.  Please see some frequently asked questions below:

Q. How long will a lash lift and tint last?

A lash lift and tint will last as long as the natural growth cycle of your eyelash: about four to six weeks. Taking good care of your lashes will help keep them looking fresh as long as possible. 

Q. Can lash extensions ruin your real lashes?

No. Eyelash extensions shouldn't damage your natural lashes if they're applied correctly and you take care of them.

Q. Does dermaplaning make the hair grow back thicker or darker? 

No, dermaplaning does not make hair grow back thicker or darker. Dermaplaning is a non-invasive procedure that removes dead skin cells and vellus hair from the top layer of skin, but it doesn't reach the hair follicle. The hair that grows back will have the same texture and thickness as before. Facial hair usually grows back 4–5 weeks after dermaplaning.

Q. What kind of files do you deliver?

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Q. Do you offer content creation?

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Q. Is copy included with my design?

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Products I Live For...

Polish + Mask, a dual-action Vitamin C face mask that uses ultra-fine crystals to gently buff away the dull, outer layers of skin and infuses the freshly revealed skin with potent 30% L-Ascorbic Acid. 

A luxurious facial oil packed with superberry extracts, antioxidants, and fatty acids for intense hydration and soft skin with a healthy-looking glow.

A satiny-smooth serum with 100 percent-mineral SPF that’s clinically shown to visibly correct discoloration and discourage future hyperpigmentation.

Contact Dana

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